Sydney Sweeney Pretty in Pink Lingerie!

Sydney Sweeney is one of the trending celebrities who was hired to endorse Rihanna's lingerie brand. I assume it has a little something to do with her breaking through the clutter of all the noise on HBO's racy show Euphoria last season. Prior to that show, where she is either consistently nude, or I've seen the nude scene over and over, because it's that good.

What I like about her is that she didn't come up from Social Media, she was a traditional top down from the industry and I still like that old school approach. I guess I discount influencers, possibly wrongfully because they clearly know the hustle, but because I think talent in being in content and talent in having that content seen are two totally different things.

Meaning, just because you can make ok content and can make that ok content viral, doesn't mean your the best suited to be in that content!

Not that it changes what we are seeing here. A hot lingerie shoot with a hot young star!