Rihanna Sizzles Once More in Armani Underwear

We're not ones to actively pimp the pimpsters, but when a company gets it right, they deserve some accolade. And Armani knows how to sell. You take uber-hottie Megan Fox, or, in this case, an outrageously sextastic Rihanna, put them in hardly any clothes, snap some killer photos of them, and people are going to pay attention, regardless of what you're selling. It seems so simple yet so many people get it ever so wrong.

We're experiencing something of a Rihanna bump these past few weeks; that is, so many amazing photos of the smoking hot Bajan diva that we're experiencing some socially awkward bumps. And these Armani ad photos are not going to help reduce the swelling. Enjoy